‘How Long is a piece of string?’ The Press Officer’s Guide Lesson 14 – You’d be amazed what you can have an argument about…

Make sure that the BBC can reach his van before planning a press conference

Press conferences are considered to be an essential part of any election campaign. I am not such a big fan, as many national media people are, mainly because they have the potential to go wrong without any apparent justification.

Sitting behind a table at the regional launch of an election campaign, surely nothing can go wrong.

With Manchester being the TV media hub for the North West one of the conference suites at Manchester airport was selected, by the national party, and with Tony Blair firing the starting gun for the election I was primed to organise the event the following day.

On cue at 7am myself and a number of TV engineers arrived at the main concourse of the airport awaiting the Charles Kennedy’s team, who would arrive by private plane from London and other journalists who would arrive later for the main event.

The conference suite was nice, if a little greige, and I set up the party back drop whilst the engineers plugged their cameras into their satellite vans outside the main concourse.

After about thirty minutes of discussion and heaving of equipment one engineer, from BBC News, who was planning to run a live feed sat down and made a phone call explaining that the kit he had brought would not do the job.

Another van was despatched from BBC Manchester and, having at least another hour before the press conference started, began to set up once again.

Our advanced team arrived, including Daisy Sampson, and ‘asked’ how things were progressing. I explained that we, the Liberal Democrats, were ready but that the BBC seemed to be having a slight issue. Having been given the rather curt response, ‘get it sorted!’ I duly went to the BBC team and asked what I could do to help.

He said, ‘next time you have press conferences please have them somewhere where we can get to.’

Receiving a bemused look he replied, ‘the problem is you have arranged your press conference 110 metres away from the closest point that we can park our satellite van, and as such our cable is approximately 10 metres too short for the job.  In fact we don’t have any cables that long so we are just going to have to record it and use it later. 

It is fair to say that the national team were not impressed with this information and after a show and tell exercise with myself and the BBC engineer, and much shouting from the said national representative I explained that she should get over it and try deal with the people who could cover it, namely those recording and those writing.  This did not go down well.

Nonetheless it is excellent advice from the BBC team.  The answer to the question, ‘how long is a piece of string,’ is ‘if it’s the BBC it’s 100 metres exactly.’

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  1. KL

     /  January 20, 2010

    Almost as good as the Scottish by-election where one candidate was the only male of the four main parties, and where he usually had the last of the four daily press conferences. Picture the scene – the press are settling down to their coffee and bacon butties, and in walks the candidate, sits down and says “So, how were your meetings with Bananarama then?” Cue laughter and a press officer with a face white as a sheet….

  1. ‘I’m getting something over the radio about a naked man storming the stage during Charles’ speech!’ The Press Officer’s Guide Lesson 15 « Alter Ego…

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