‘All he needs now is a reference from the Captain of the Titanic and he’s got the full set…’ The Press Officer’s Guide Lesson 8 – Turn your opponents strengths into weaknesses

With referees like these who needs enemies...?!

Any martial arts expert will tell you that even smaller opponents can defeat larger opponents by identifying their larger opponents’ weaknesses.

As such, when the phone call came through to tell us that the new Conservative candidate for our constituency had been selected we needed to respond quickly with a line that made them seem much less of a credible opponent than was the case in reality.

When asked the question ‘apparently he is a very serious opponent, this Warwick Lightfoot, he’s been an advisor to Nigel Lawson, John Major and Norman Lamont when they were Chancellor of the Exchequer and is now Chief Economist at the Royal Bank of Scotland,’ I think we rather deflated the local reporter, who had clearly been given the Tory spin.

Our response was, ‘with references like that all he needs now is a reference from the captain of the Titanic and he’s got the full set!’

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