One of the key aspects of Labour’s rise to power in 1997 was the way in which they attracted glamour to the party, in a way which Tracy Ullman never quite brought for Neil Kinnock.
‘Cool Britannia’ was an important way to attract people who had never considered supporting Labour before.
So, surrounded by members of the glitterati, Gordon announced funding for the following schemes:
- National Film Centre on the South Bank
- New visitor centre for Stonehenge
- British Library’s new newspaper archive in Yorkshire
- New extension to Tate Modern
- New extension to the British Museum
Personally I have no problem with these schemes but I wonder if Gordon is just trying to fill up the seats on the battle bus at the General Election.
We know that Eddie Izzard and J.K. Rowling will happily back Gordon at the election and Harry Potter star, Daniel Radcliffe, will no doubt board Nick Clegg’s bus, but who else can Gordon get to boost his campaign?
In this age of increased media interest in the softer side of politics Gordon will be doing all he can over the next six months to draw those who supported Labour’s election, in 1997, back into the fold for the final roll of the dice to hold on to power next year. So expect more high profile events where Gordon can get close to the stars!